Digital Marketing Strategy Lead
1 day ago
About the Role
We are a leading provider of smart mobility solutions, serving over 2 million subscribers across 23 countries. As a Marketing Operations Director, you will play a key role in driving growth and innovation within our performance marketing team.
Main Responsibilities
- Lead a team to increase lead generation, brand awareness, and customer education across the SEA region.
- Develop overall growth strategies for performance marketing channels, including Google, Facebook, TikTok, and retargeting platforms.
- Collaborate with creative, campaign, and analytics teams to enhance channel performance.
- Analyze data to gain insights and propose effective solutions.
- Mentor and grow the performance marketing team to meet company needs and support growth.
Requirements
- Minimum 2 years of team lead experience.
- Proven focus on SEM & lead generation.
- Proficiency in Google Adwords and Facebook paid ads is essential.
- Strong analytical skills and data-driven approach.
- Ability to think creatively and develop innovative solutions.
- Excellent interpersonal and communication skills.
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