Content Marketing Specialist

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Berjaya Hospitality Group Full time

Berjaya Hospitality Group is seeking a talented Content Marketing Specialist to join our marketing team. As a key contributor, you will be responsible for developing and executing content strategies that drive brand awareness and engagement across various digital platforms.

Key Responsibilities:
  1. Develop and execute content marketing strategies that drive engagement and conversion across social media, blogs, and websites.
  2. Create and edit multimedia content such as graphics, videos, blog posts, and social media posts that align with our brand voice and business objectives.
  3. Manage social media channels by posting content, responding to comments, and analyzing engagement metrics to optimize our online presence.
  4. Maintain a content calendar to ensure timely and consistent content delivery that meets the needs of our target audience.
  5. Plan and execute social media ad campaigns to achieve business goals such as lead generation, sales, and brand awareness.

Requirements & Qualifications:

  • Diploma/Bachelor's Degree in Marketing, Communication, or a related field.
  • Minimum 2 years of working experience in PR, digital content, social media, or similar role.
  • Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.
  • Excellent spoken and written communication skills in both English and Bahasa Malaysia.


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