Demand Generation Director

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time
About the Job

We are looking for an experienced Marketing Performance Lead to join our team.

The successful candidate will be responsible for developing and implementing multi-channel marketing plans to deliver on lead generation campaigns for various client accounts.

Main Responsibilities:

  • Strategise and create multi-channel marketing plans to deliver on lead generation campaigns for various client accounts.
  • Brief, project manage, and oversee the quality of work from a team of performance specialists, CRM specialists, data processing specialists, copywriters, and designers to deliver on campaigns.
  • Forecast budget and timelines for campaigns.
  • Constantly monitor performance across multiple campaigns and be agile in moving resources across campaigns or changing creatives/channels as needed.
  • Drive sophistication in source attribution and performance measurement.
  • Analyse and segment existing bases to improve new user acquisition and cross-sell.
  • Finding ways to optimise campaigns and maximise margins.
  • Build long-term strategies for user acquisition while managing short-term fulfilment.
  • Interact directly with clients for day-to-day operations, building positive relationships to facilitate renewal or other business opportunities.
  • Responsible for timely billing of clients.
  • Be the subject matter expert for omnichannel lead generation campaigns, advising on best practice, feasibility, pricing, as well as timeline and budget needed for new campaigns/clients.
  • Optimise workflows between revenue performance.

Requirements:

  • Minimum 6-8 years' experience in user acquisition marketing, either with B2C brands or with agencies.
  • Minimum 2 years' experience in people management.
  • Proven experience in managing successful B2C demand generation programmes.
  • Hands-on experience in CRM/lifecycle marketing and/or performance marketing is a big plus.
  • Working knowledge of Hubspot and GA4.
  • Excellent time management and project management; able to multitask and handle multiple campaigns at the same time.
  • Agile when solving a range of implementation or operational issues.
  • Good interpersonal skills to deal with different types of clients, internal colleagues, and stakeholders.
  • Meticulous and detail-oriented.
  • Proficient in written and spoken English.

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