Marketing and Product Launch Specialist

22 hours ago


Petaling Jaya, Selangor, Malaysia BTI Executive Search Full time

We are looking for an experienced Brand Manager to join our consumer healthcare division. In this role, you will be responsible for driving brand strategy and growth, developing marketing initiatives, and working cross-functionally to deliver exceptional consumer experiences.

Responsibilities:
  • Drive successful product launches by collaborating with cross-functional teams, including R&D, sales, and supply chain.
  • Develop go-to-market plans that include promotional strategies, media buying, and influencer engagement.
  • Leverage digital and social media to connect with target audiences and drive brand awareness.

You will also be responsible for managing the brand's marketing budget, ensuring efficient allocation of resources to achieve brand objectives. Your ability to track and report on marketing spend to ensure optimal ROI will be critical to the success of the brand.



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