Product Launch Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MAXIS Malaysia Full time

About the Role

We are seeking a highly experienced Go-to-Market Senior Specialist to develop and execute go-to-market strategies for products in the Open Channel.

This role requires a deep understanding of market dynamics, customer behavior, and competitive landscapes in the telecommunication business.

Key Responsibilities

  • Develop comprehensive GTM Plans: Create detailed end-to-end GTM execution plans for new product launches, upgrade and service offerings.
  • Work closely with Product Development, Marketing and Regional Sales teams to ensure launch readiness.
  • Ensure channel and product communications are aligned to business objectives.

About You

  • Bachelor's degree in Business Administration, Marketing, Telecommunications, or a related field; MBA preferred.
  • 10+ years of experience in telecommunications, technology, or a related industry, with a strong focus on go-to-market strategy and execution.
  • Proven track record of successfully launching and scaling products or services in competitive markets.

What We Offer

  • Opportunity to work with a leading converged solutions company in Malaysia.
  • Chance to develop and execute go-to-market strategies for products in the Open Channel.
  • Collaborative work environment with cross-functional teams.


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