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Regional Marketing Manager

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia IntelliPro Full time
Job Description

We are seeking a highly motivated and strategic marketing professional to join our team as a Regional Marketing Assistant/Manager. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing strategies to support business goals, including brand awareness, client acquisition, and candidate engagement.

Your primary objective will be to ensure consistent application of brand guidelines across all communication channels, enhancing our global presence. You will oversee the creation of localized brand marketing materials adapted from global campaigns that resonate with regional audiences.

You will create compelling content, including blog posts, email campaigns, social media updates, videos, and infographics, to showcase our expertise in human resources services. Additionally, you will plan and execute local events, trade shows, and seminars to drive brand awareness and lead generation.

You will lead and manage the regional marketing team to drive integrated marketing campaigns that align with brand messaging and business objectives tailored to the specific needs/preferences of target audiences in the region. Furthermore, you will monitor brand performance and industry trends, using insights to continuously improve brand strategies and campaigns.

Key Responsibilities
  • Develop and execute multi-channel marketing strategies to support business goals.
  • Ensure consistent application of brand guidelines across all communication channels.
  • Oversight of localized brand marketing materials.
  • Create compelling content to showcase our expertise.
  • Plan and execute local events, trade shows, and seminars.
  • Lead and manage the regional marketing team.
  • Monitor brand performance and industry trends.