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Business Analytics Lead

2 weeks ago

Petaling Jaya, Selangor, Malaysia PEOPLE PROFILERS Full time

**Role Summary:**

We are looking for an experienced Business Analytics Lead to join our team at PEOPLE PROFILERS. As a Business Analytics Lead, you will be responsible for leading data-driven initiatives to drive business growth and increase profitability. You will analyze business data to interpret business reports, trends, and provide suggestions for Management and Head of Department (HOD). You will also develop visualizations and presentations for the dissemination of analytical results and derivation of actionable insights.

Responsibilities:

  • Analyze business data to interpret business reports, trends, and provide suggestions for Management and Head of Department (HOD).
  • Lead data remediation projects with existing team members.
  • Develop visualizations and presentations for the dissemination of analytical results and derivation of actionable insights.
  • Define and optimize marketing automation strategy and build customer segments to facilitate marketing targeting.
  • Perform root cause analysis, fix data quality issues, and provide ongoing reports.
  • Create and maintain optimal data pipeline architecture, including assembling large complex data sets to be ready for data analytics.
  • Manage database and CRM data, solving any problems during analysis and implementation with Japan Headquarters and HOD.
  • Communicate report findings/business insights to business stakeholders through meaningful dashboard/data visualization tools.
  • Coordinate with different functional teams to implement models, while monitoring and analyzing model performance and data accuracy.