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Commercial Strategy Lead

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Benckiser LLC Full time
Responsibilities

The Senior Trade Marketing Manager will be responsible for:

  1. Defining and executing category-specific strategies, working closely with cross-functional teams.
  2. Developing and maintaining relationships with key stakeholders, including customers, suppliers, and internal partners.
  3. Leading new product launches, overseeing sales materials and in-market implementation of the 4Ps.
  4. Driving the development of consumer and channel insights through thoughtful research, informing our category strategies.

The ideal candidate will possess excellent leadership skills, able to motivate and inspire a team. They should also be analytical thinkers, adept at using data for forecasting and making informed decisions.

The skills required for success include trade marketing, field sales; field sales management, ecommerce, analysing sales and ecommerce data, leadership skills, consumer insights; shopper insights; customer insights; category analysis, collaboration and partnership skills; influencing, consultative selling, customer strategy; channel strategy, sales strategy development, perform product planning, business acumen; financial acumen, commercial acumen, sales negotiation, P&L Management, strategy execution, operational excellence.