Product and Trade Specialist

17 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia Bayer CropScience Limited Full time

Key Responsibilities:

The Trade Marketing Manager will be responsible for the following key responsibilities:

1. Develop and Implement Trade Marketing Plans:

Develop and submit the annual trade marketing and promotional plans for key brands and customers in collaboration with the sales and marketing department, based on analyses, market evaluations, and historical trends.

2. Ensure Effective Execution:

Ensure implementation of the trade marketing plan and promotional programs designed to increase in-store brand presence and ultimately sales off-take at trade level. Perform relevant checks and corrective actions in case of deviations based on market evolutions.

3. Monitor and Evaluate Performance:

Conduct promotion evaluation to monitor the ROI of trade promotions and measure the effect of in-store activities. Propose and implement improved mechanics to gain better ROI if necessary.

4. Manage Relationships:

Develop and maintain relationships with key customers and partners, ensuring effective communication and collaboration.

5. Stay Up-to-Date:

Stay up-to-date with industry developments and best practices, applying knowledge to drive business growth and improvement.

Requirements:

  • Degree in Business Administration, Marketing, or related area. MBA will be an added advantage.
  • Minimum 8 years working experience in sales/marketing role; with at least 3 years in trade marketing management position in FMCG or Consumer Health industry, preferably with a multinational company.
  • Experience with JDA or similar space planning tool will be an added advantage. Good business acumen and insights.
  • Excellent strategic and analytical skills.
  • Strong customer focus and interpersonal skills.
  • Proven leadership skills and strong ability to collaborate, integrate, and work effectively with cross-functional team members.
  • Strong sense of achievement, sense of urgency to get things done; result-driven attitude. High level of independence and proactive approach with focus on adding value to the business.
  • Excellent organizational skills and ability to effectively manage multiple projects and priorities.
  • Strong interpersonal and communication skills. Good command of English.

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