Performance Marketing Campaign Manager

24 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hire Digital Ltd. Full time

Hire Digital Ltd. is seeking a Performance Marketing Campaign Manager to drive business growth through optimized digital campaigns. In this role, you'll utilize your expertise in paid digital channels to enhance our fintech client's online presence and drive customer acquisition.

Key Responsibilities
  • Digital Channel Optimization: Optimize and scale campaigns across paid search, display, social media, programmatic, and other digital channels.
  • Data Analysis: Analyze performance data to identify trends and insights, making data-driven decisions to maximize ROI and reduce customer acquisition costs.
  • Strategy Development: Develop and implement multi-channel strategies aligned with overall marketing goals and core audience segmentation.
  • Performance Tracking: Monitor and report on campaign performance, identifying areas for improvement and informing future strategies.
  • Test and Refine: Conduct A/B tests on creative, targeting, and landing pages to continually improve campaign performance.
  • Collaboration: Work with cross-functional teams to ensure successful campaign execution and optimization.
  • Budget Allocation: Make data-backed recommendations to optimize spending and improve campaign efficiency.


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