Marketing Analytics Expert
23 hours ago
Digital Symphony is seeking a talented Performance Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for developing and executing paid digital marketing strategies that drive business results.
The successful candidate will have a strong understanding of current marketing platforms and strategies, with experience in leading integrated digital marketing campaigns from concept to execution. You will be responsible for analysing campaign performance, data analysis, campaign optimisation, media planning and digital media buys across multiple channels.
We are looking for someone with:
- A Bachelor or Masters Degree in marketing or a related field.
- A basic understanding of what Performance Marketing and/or Digital Media Buys are.
- A distinction (A) in Mathematics and Advanced Mathematics (Ad Maths).
- Fresh graduates with excellent academic record welcome to apply.
- Demonstrable knowledge of Google Ads (SEM, Display, Discovery) and/or Facebook Ads (Lead Gen), marketing database and email campaigns is an added advantage.
- A highly creative approach to identifying target audiences and devising digital campaigns that engage, inform and motivate.
- An understanding of optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- A working knowledge of ad serving tools (e.g. Meta Ads Manager, Google Adwords, LinkedIn Ad Manager and other Ad serving networks) is a plus.
- Strong analytical skills and data-driven critical thinking.
- An excellent command of English.
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Marketing Analytics Expert
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