Market Research Coordinator

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Mintel Full time

We are seeking a skilled Research Data Analyst to join our Global New Product Database (GNPD) team at Mintel.

The successful candidate will have an interest in FMCG retail and be extremely comfortable with web-based technologies such as social media, blogs, and newswires. An inquisitive nature is highly sought after, and someone who thrives in a team atmosphere.

Key Responsibilities:
  • Freelance Field Associate Management: Oversee the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
  • Data Analysis and Insights: Analyze numerical statistics and data to identify market trends and areas for coverage quality improvement. Convert analysis into appropriate actions to direct the Field Associates and also in the development of methodologies.
  • Market Research: Attend trade events to stay updated on industry trends. Monitor new product launches for FMCGs through various online tools such as social media, e-commerce, and trade websites.

The role requires a Bachelor's degree in Marketing, Business, or related field with 1-2 years of corporate experience. Excellent written and verbal English communication skills are required.



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