Digital Marketing Strategist

3 days ago


Petaling Jaya, Selangor, Malaysia LE CLASSIC HAIR STUDIO Full time

About the Role:

We are seeking a highly skilled Digital Marketing Executive to join our team at LE CLASSIC HAIR STUDIO. The successful candidate will be responsible for developing, implementing, and managing our digital marketing strategy across various platforms.

Key Responsibilities:

  • Content Creation:
    • Create engaging content such as blog posts, articles, and social media posts.
    • Optimize content for search engines to improve website visibility.
  • Social Media Management:
    • Manage our social media presence on platforms like Facebook, Instagram, Twitter, and LinkedIn.
    • Monitor analytics and adjust strategies to improve engagement.
  • Search Engine Optimization (SEO):
    • Conduct keyword research and optimize on-page elements.
    • Build high-quality backlinks to improve website authority.
    • Monitor website traffic and make data-driven decisions.
  • Pay-Per-Click (PPC) Advertising:
    • Manage PPC campaigns on platforms like Google Ads and social media.
    • Track and optimize campaign performance to achieve maximum ROI.
  • Email Marketing:
    • Design and send targeted email campaigns to subscribers.
    • Segment email lists and personalize messages for better engagement.
  • Analytics and Reporting:
    • Analyze website traffic, social media engagement, and campaign performance using data analytics tools.
    • Provide regular reports on marketing performance to stakeholders.

Working Conditions:

  • Monday to Friday, 10 AM to 7 PM working hours.
  • A monthly performance-based incentive scheme.
  • Employee discounts on salon services and products.
  • All gazetted public holidays observed.
  • A collaborative and supportive working environment.
  • EPF, SOCSO, EIS Contribution.


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