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Digital Marketing Strategist

1 week ago

Subang Jaya, Selangor, Malaysia Xedea Sdn Bhd Full time

Job Description

The Performance Marketing Specialist role requires a savvy digital marketer with hands-on execution experience and reporting involvement in paid search and/or paid social campaigns.

The ideal candidate will help businesses achieve leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of paid channels such as Google Ads and Facebook Ads.

Key Responsibilities:

  • Manage over 20-25 lead generation marketing campaigns.
  • Acknowledge and execute delegated tasks from Account Managers and Performance Managers in a timely manner.
  • Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
  • Prioritize conflicting tasks and actively communicate task progress and completion time to manage stakeholder expectations.
  • Perform effective split testing by creating content that engages and drives results.
  • Thoroughly review all outputs to ensure accuracy, quality, and best practice.
  • Assist in the onboarding of new clients when necessary.
  • Proactively monitor and communicate campaign performance to immediate stakeholders.
  • Assess, investigate, and resolve campaign issues and poor performance.
  • Produce insightful reports (ad hoc and scheduled) for allocated channels.
  • Initiate discussions with managers on growth strategies.
  • Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
  • Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively.
  • Reach out to senior support immediately and proactively when faced with arduous issues.
  • Champion ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns.
  • Provide task briefs to other departments such as Creative and Data.
  • Effectively communicate internally and externally with direct stakeholders.