Digital Marketing Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia AIA Hong Kong and Macau Full time

Join AIA Hong Kong and Macau's marketing team as a Digital Marketing Strategist and play a pivotal role in shaping the company's digital presence. Develop and execute comprehensive marketing strategies that drive business growth, enhance customer engagement, and foster brand loyalty.

Your primary responsibilities will include analyzing market trends, identifying opportunities for growth, and developing targeted marketing campaigns to capitalize on these opportunities. You will work closely with cross-functional teams, including creative, media, and product development, to ensure seamless execution of marketing initiatives.

To succeed in this role, you must have a strong background in performance marketing, with expertise in areas such as paid search, social media, and email marketing. Your ability to work effectively in a fast-paced environment, managing multiple projects simultaneously, will be essential in meeting the demands of this role.

You will also be expected to stay up-to-date with industry trends and best practices, applying your knowledge to continuously improve marketing strategies and tactics. Strong analytical skills, attention to detail, and excellent communication skills are necessary to ensure successful collaboration with cross-functional teams and stakeholders.



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