Strategic Media Consultant

14 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Publicis Groupe Full time

At Publicis Groupe, we're dedicated to helping our clients transform their marketing and business through innovative solutions. As a Senior Media Planner, you'll play a crucial role in achieving this goal.

Responsibilities:
  1. Client Management:
    Establish strong relationships with clients by actively listening to their needs, providing regular updates on new packages and media opportunities, and ensuring seamless campaign execution.
  2. Business Partner Management:
    Develop effective partnerships with creative agencies, media owners, and other stakeholders to ensure smooth communication, updated information, and successful campaign placements.
  3. Research & Media Applications Proficiency:
    Maintain proficiency in planning and booking systems, generate reports, and apply agency's planning approach to deliver exceptional results.
  4. Financial:
    Ensure accurate and timely input into billing systems, update media placement changes, adhere to media planning processes, and reconcile payment variances.
  5. Industry Knowledge (Consumer, Business or Brand Insights):
    Stay up-to-date with industry developments, understand brand and product categories, conduct basic analysis of target involvement with various media, and apply insights to create effective plans.
  6. Investment Management:
    Optimize budget constraints, perform expenditure updates, manage cost allocation across media channels, and demonstrate commercial acumen.
  7. Corporate Responsibility:
    Maintain the company's image, reputation, and credentials by demonstrating appropriate behaviors.


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