CRM and Data Strategist
2 weeks ago
INDIBA Asia is seeking a CRM and Data Strategist to develop and execute strategies that leverage customer data to improve retention and enhance user engagement.
The ideal candidate will have strong analytical and problem-solving skills, with the ability to work in a fast-paced environment and communicate effectively with cross-functional teams.
Key Responsibilities:
- Develop and execute CRM strategies, including segmentation, personalization, and automation.
- Analyze customer data and behaviors to create targeted marketing campaigns.
- Collaborate with sales teams to align marketing efforts with business goals.
Data Management & Analytics
- Collect, analyze, and interpret customer and campaign data to identify trends and insights.
- Develop dashboards and reporting tools to measure campaign effectiveness and ROI.
Performance Marketing
- Plan and execute performance marketing campaigns across channels, including Google Ads, Facebook Ads, and programmatic platforms.
- Optimize campaigns to achieve key KPIs, such as CPL, CPA, and ROAS.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.
- 6+ years of experience in CRM, data analytics, or performance marketing.
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