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Beauty Brand Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia LUXASIA Full time

LUXASIA is a leading beauty omnichannel brand-builder in Asia Pacific, empowering over 100 luxury brands to achieve market entry and growth since 1986.

Our Mission

We enable market success for luxury beauty brands by providing integrated brand-building capabilities, including retail, online commerce, consumer marketing, analytics, and supply chain management.

As a Senior Brand Manager at LUXASIA, you will be accountable for developing, planning, and executing marketing strategies that support sales plans while maintaining brand guidelines.

Main Responsibilities
  • Achieve business results by focusing on net and gross sales, as well as P&L contributions.
  • Oversee the implementation of sales strategies and promotional activities to meet business goals while maintaining effective budget control for sales and expenses.
  • Meet sell-in and sell-through sales targets, ensuring business planning accuracy.
  • Manage and track the product registration process in Malaysia to ensure timely completion.
Brand Management
  • Responsible for forecasting, sampling management, and seamless planning and execution of product launches and trade/retailer activities, in collaboration with the marketing, sales, and training teams, following the Marketing Calendar.
  • Track and report ROI for all programs, providing management with feedback.
  • Conduct market trend analysis, monitor competitors' activities, and plan proactive actions.
  • Oversee business and channel sales performance, including launch follow-up and action plan development.
  • Implement a door-by-door marketing plan (CRM, events, and promotions) to drive brand awareness, customer recruitment, retention, and increased purchase consumption.
  • Play a key role in new POS openings, including boutiques and SIS.
  • Manage the budget and take full responsibility for P&L.