Performance Marketing Expert

5 days ago


Petaling Jaya, Selangor, Malaysia Independent Consultant Full time

Job Description:

We are looking for a seasoned Digital Media Strategist to join our team as an Independent Consultant. This is a 12-month engagement that involves developing and executing digital media campaigns across Southeast Asia or North Asia.

The ideal candidate will have extensive experience in digital media buying, performance marketing, and campaign execution, with a focus on ROAS optimization.

Requirements:

  • Minimum 5+ years of experience in digital media buying, performance marketing, and campaign execution.
  • Experience working in a media agency or digital platform partner (Meta, TikTok, Google) is highly preferred.
  • Proven expertise in paid media execution with deep knowledge of Google Ads, Meta Business Manager, TikTok Ads, SEO, SEM, and CRM platforms.
  • Strong technical understanding of performance marketing, ad buying, and audience targeting strategies.
  • Ability to manage digital ad budgets and optimize investments for maximum efficiency.
  • Demonstrated experience in optimizing media campaigns based on real-time performance data.
  • Excellent stakeholder management skills, with the ability to influence brand teams, agencies, and media platform partners.
  • Deep understanding of regional media landscapes in Southeast Asia or North Asia.
  • Fluent in English. Mandarin or Cantonese is a strong advantage for the North Asia role.


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