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Regional Marketing Manager for Southeast Asia

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Glanbia Performance Nutrition (GPN) Full time

About Us

Glanbia Performance Nutrition (GPN) is a global leader in sports nutrition, dedicated to inspiring people to achieve their performance goals. Our portfolio includes renowned brands such as Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass, and Nutramino.

Job Summary

We are seeking a talented Regional Marketing Manager for Southeast Asia to lead our marketing efforts in the region. The successful candidate will be responsible for developing and executing marketing strategies that drive brand growth and customer engagement.

Key Responsibilities

  • Develop annual brand plans aligned with regional guidance in collaboration with the Country Manager and SEA Marketing Director.
  • Support new product launches and campaigns with impactful marketing activations, focusing on storytelling, paid and owned media, influencers, gym partnerships, in-store activations, and more.
  • Identify, onboard, manage, and leverage athletes and influencers to build relatable stories, enhancing consumer connection to the brand.
  • Lead social media management in-market to grow the follower base and drive engagement.
  • Work closely with gyms and event partners to drive brand visibility and presence at key moments, winning an engaged audience.
  • Partner with the commercial team to drive point of sale initiatives, focusing on in-store branding, promotions, and display optimization to influence purchase.
  • Ensure all campaigns are executed in a timely manner, working closely with agencies where relevant.

Budget Management

  • Effectively manage local marketing budgets, tracking expenses closely to ensure no overspend and adherence to allocated funds.
  • Provide regular budget reports, reviewing actual spend against forecasts, and implementing controls to keep all activities within financial limits.
  • Adjust allocations as needed, ensuring resources are efficiently used to maximize ROI on campaigns and initiatives.

Insights and Market Analysis

  • Monitor competitor activities, including product launches, campaigns, pricing strategies, and market positioning. Provide actionable insights on competitive threats and opportunities, ensuring our brand remains relevant and differentiated.
  • Support new consumer research projects, working closely with the regional Insights team.
  • Analyze performance data from campaigns and activations to identify areas for improvement. Use insights to refine messaging, creative assets, and targeting strategies for higher engagement and conversion.

Monthly Reporting

  • Complete standard reporting templates for assigned categories, ensuring timely and accurate data entry.

Innovation and Portfolio across SEA (Regional Responsibility)

  • Identify and prioritize new product launches, flavor expansions, and product enhancements that align with consumer trends and competitive landscape.
  • Support development and evaluation of business cases for new products, ensuring each project's potential for ROI and strategic impact.
  • Continuously review portfolio performance, making data-driven adjustments to optimize product offerings and ensure the portfolio remains competitive and relevant across all key markets in SEA.

Others

Handle ad hoc duties as required, including cross-functional collaboration to support broader organizational goals.