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Marketing Technology Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia admirall Full time
Job Description

We are seeking a highly skilled Marketing Technology Strategist to join our team at admirall. As the ideal candidate, you will be responsible for developing and implementing effective marketing technology strategies that drive business growth.

  • Key Responsibilities:
  • Identify and evaluate marketing technology tools and platforms to meet client requirements.
  • Develop technical implementation plans and define data points, tools, and user acceptance criteria.
  • Implement end-to-end marketing technology strategies by connecting JSON APIs with various tools such as HubSpot, Braze, Klaviyo, GA4, Google Tag Manager, Segment.com or equivalent.
  • Collaborate with Digital Strategy, Lifecycle Marketing, and Performance Marketing teams to develop automated reports/dashboards.
  • Undergo training and certification in selected tools to expand knowledge and expertise.
Requirements

To be successful in this role, you must have:

  • At least 2-4 years of experience in strategizing and implementing marketing technology tools and platforms.
  • Solid experience in using CRM tools, marketing automation tools such as HubSpot, Klaviyo, Braze, MoEngage, and/or equivalent.
  • Solid experience in using tracking & analytic tools such as Google Tag Manager, Google Analytics 4, Segment.com, CMP, Attribution, and/or equivalent.
  • Ability to think strategically and execute brilliantly on complex projects.