Fintech Marketing Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia iPiD Full time

iPiD empowers financial institutions, payment service providers, and enterprises with a single global API for Know Your Payee (KYP) verification—reducing fraud, optimizing costs, ensuring compliance, and streamlining cross-border payments worldwide.

As a fast-growing fintech startup founded by industry veterans from prestigious organizations like SWIFT and Thomson Reuters, we are supported by leading investors and acclaimed advisors. Our team combines global expertise with local insights, operating in key markets including Singapore, Hanoi, Kuala Lumpur, Mumbai, Amsterdam, Brussels, Paris, London, New York, and Dubai.

Our ideal candidate will be a strategic thinker who can drive engagement and lead generation through compelling content and demand generation efforts.

Job Description:

We're seeking a Marketing Manager to join our team as a maternity cover for 6 months. This role is perfect for someone with a startup mindset who thrives in fast-paced environments, can write compelling content and solve marketing challenges independently.

The successful candidate will take full ownership of LinkedIn, newsletters, and blog strategy, driving engagement and lead generation. They will plan, create, and distribute high-quality content that aligns with our Know Your Payee (KYP) positioning.

Responsibilities include content strategy and execution, demand generation and lead nurturing, brand and messaging, events and partnership, and marketing operations and performance.

  • Content strategy and execution: Take full ownership of LinkedIn, newsletters, and blog strategy, driving engagement and lead generation.
  • Demand generation and lead nurturing: Drive organic lead generation efforts through content, LinkedIn engagement, email marketing, webinars and partnerships.
  • Brand and messaging: Ensure consistent brand messaging across all marketing touchpoints.
  • Events and partnership: Support event marketing, including booth management, PR coordination, and content repurposing.
  • Marketing operations and performance: Ensure smooth marketing operations, from campaign execution to data tracking.


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