Digital Brand Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MNRB Group Full time

What We Offer

  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • A competitive salary and benefits package.

Job Description

  • This role involves conceptualizing, planning, and executing MNRB Group's social media strategy to ensure brand consistency, engagement, and alignment with the company's marketing and communication objectives.

Key Responsibilities

  • Develop and implement social media strategies aligned with the Group's brand vision.
  • Manage and oversee the Group's social media platforms to ensure consistent and engaging content.
  • Plan and execute digital marketing initiatives to enhance brand presence.
  • Create, manage, and analyze content for various digital channels.
  • Produce monthly social media reports with performance insights.
  • Support digital marketing efforts, including campaign execution and stakeholder engagement.
  • Ensure that all marketing activities align with the company's brand strategy.
  • Develop and execute advertising, promotional materials, and campaigns.
  • Optimize digital brand positioning and communication strategies.
  • Manage and monitor social media accounts to maintain brand consistency.
  • Provide senior management with reports and recommendations for branding and communication strategies.
  • Enhance Brand Positioning & Digital Strategy. Oversee and optimize the Group's social media presence to maintain consistency in branding and messaging.
  • Meet Business & Stakeholder Needs. Ensure timely execution of social media initiatives to align with corporate communication strategies.
  • Manage Growing Workload. Address the increasing demands of social media marketing, engagement, and reporting, ensuring high-quality execution.
Requirements

You will need:

  • Bachelor's Degree in Business Strategy, Communications, Communication, Public Relations, Marketing or a relevant field.
  • Proven experience in managing media relations (digital, print, and broadcast).
  • Strong writing skills in English and BM for reports and proposals.
  • 7–8 years experience in a large corporation or GLC, preferably in banking or insurance.
  • Experience in Social Media Management, Corporate Communications, or Digital Marketing is an added advantage.


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