Lifecycle Marketing Specialist

2 days ago


Petaling Jaya, Selangor, Malaysia Nolan Interior Full time

Nolan Interior is revolutionizing the home goods industry by introducing innovative products that make homes safer and easier to manage. We're seeking a skilled Lifecycle Marketing Specialist to join our marketing team and help drive customer retention through effective lifecycle channels.

The ideal candidate will have 2-4 years of experience in lifecycle marketing or retention roles, with a strong understanding of SMS and email marketing best practices. They will be responsible for managing all elements of customer lifecycle & CRM marketing, creating automated lifecycle journeys and one-off campaigns across multiple channels, and analyzing customer cohort data to identify trends and preferences.

As a key member of our marketing team, you will work closely with the Marketing leadership team to develop and execute strategies that increase conversion, retention, and customer lifetime value (LTV). You will also collaborate with the creative, growth, and e-commerce teams to ensure our retention efforts align with other marketing activities.

To succeed in this role, you will need to possess analytical skills, attention to detail, and creative thinking. You will be responsible for establishing and implementing A/B testing strategies to drive campaign performance, monitoring and analyzing email and SMS performance, and making adjustments to improve open rates, CTR, and conversions.

We offer a competitive salary range of RM 8,000-12,000, flexible working hours, hybrid work model, annual company trip, wellness allowance, and performance bonus. If you are a motivated and results-driven professional who is passionate about customer retention, we encourage you to apply for this exciting opportunity.

Requirements:

  • 2-4 years of experience in lifecycle marketing or retention roles
  • Strong understanding of SMS and email marketing best practices
  • Analytical skills, attention to detail, and creative thinking
  • Exceptional organizational skills and ability to manage multiple projects simultaneously

Benefits:

  • Competitive salary range of RM 8,000-12,000
  • Flexible working hours
  • Hybrid work model
  • Annual company trip
  • Wellness allowance
  • Performance bonus


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