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Media Planning Executive

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time
Responsibilities
  1. Client Management
    - Develop and maintain strong relationships with clients
    - Respond to client requests in a timely and accurate manner
    - Communicate campaign updates and new opportunities to clients

  2. Business Partner Management
    - Develop relationships with business partners (creative, media owners)
    - Obtain updated information on formats, guidelines, packages, and deadlines
    - Ensure clear documentation of all communications with business partners
  3. Research & Media Applications Proficiency
    - Perform basic and advanced functions of planning/booking systems
    - Generate reports on medium, pre-and-post-buy, syndicated and proprietary reports
    - Apply agency's planning approach
  4. Financial
    - Accurately input billing information
    - Update and follow-through changes to media placement
    - Adhere to media planning process
    - Reconcile media payment variances
  5. Industry Knowledge
    - Understand media scene and developments - online and offline media
    - Aware of brand and product categories, competitive framework
    - Conduct analysis of targets involvement with various media
    - Apply insights to create effective plan/buy
  6. Investment Management
    - Optimize/adhere to budget constraints in clients'/schedule brief
    - Perform expenditure update
    - Manage and allocate cost for brands across medium used
  7. Corporate Responsibility
    - Demonstrate behaviours to uphold company image, reputation and credentials