Consumer Engagement Manager
2 days ago
We are seeking a highly skilled Consumer Engagement Manager to join our team in Singapore & Malaysia. As a key member of our Direct-to-Consumer marketing team, you will be responsible for developing and executing strategies to engage consumers and drive business growth.
Key Responsibilities- Digital Marketing Execution
- Develop and execute multi-channel digital campaigns for Supermom's B2C products like MomGenie.
- Manage content calendars and collaborate with designers and copywriters to ensure timely delivery.
- Analyze campaign performance and make data-driven decisions to optimize results.
- Support the marketing of Supermom B2C products like MomGenie at Supermom's O&O events.
- Coordinate consumer activations, booth management, and design.
- Manage post-event reporting and identify areas for improvement.
- Develop and execute strategic brand partnerships to drive consumer growth.
- Collaborate with influencers and execute co-branded marketing initiatives.
- Ensure smooth execution of partner deliverables and marketing commitments.
To succeed in this role, you will need:
- 2-4 years of experience in marketing, preferably in consumer brands, digital marketing.
- Understanding of digital marketing channels (social media, email, paid ads).
- Hands-on experience with event planning and marketing activations.
- Excellent organizational skills and ability to execute multiple projects simultaneously.
- A self-starter who thrives in execution and problem-solving.
- Prior experience in partnerships or community marketing is a plus.
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