Consumer Engagement Manager

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Pte Ltd Full time
Consumer Engagement Manager Job Description

We are seeking a highly skilled Consumer Engagement Manager to join our team in Singapore & Malaysia. As a key member of our Direct-to-Consumer marketing team, you will be responsible for developing and executing strategies to engage consumers and drive business growth.

Key Responsibilities
  1. Digital Marketing Execution
  • Develop and execute multi-channel digital campaigns for Supermom's B2C products like MomGenie.
  • Manage content calendars and collaborate with designers and copywriters to ensure timely delivery.
  • Analyze campaign performance and make data-driven decisions to optimize results.
Event Marketing & Coordination
  • Support the marketing of Supermom B2C products like MomGenie at Supermom's O&O events.
  • Coordinate consumer activations, booth management, and design.
  • Manage post-event reporting and identify areas for improvement.
Partnerships & Collaborations
  • Develop and execute strategic brand partnerships to drive consumer growth.
  • Collaborate with influencers and execute co-branded marketing initiatives.
  • Ensure smooth execution of partner deliverables and marketing commitments.
Requirements

To succeed in this role, you will need:

  • 2-4 years of experience in marketing, preferably in consumer brands, digital marketing.
  • Understanding of digital marketing channels (social media, email, paid ads).
  • Hands-on experience with event planning and marketing activations.
  • Excellent organizational skills and ability to execute multiple projects simultaneously.
  • A self-starter who thrives in execution and problem-solving.
  • Prior experience in partnerships or community marketing is a plus.


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