Market Research Professional

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Mintel Full time
Job Overview

Mintel is seeking a highly skilled Research Coordinator to join our Global New Product Database (GNPD) team. The successful candidate will play a crucial role in analyzing and conducting data quality checks on new product launch data, working closely with our extensive network of Field Associates.

Main Responsibilities
  • Freelance Field Associate Management:
    • Oversight of the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
    • Management of day-to-day operations to ensure smooth workflow.
  • Data Analysis and Insights:
    • Analysis of numerical statistics and data to identify market trends and areas for coverage quality improvement.
    • Conversion of analysis into appropriate actions to direct the Field Associates and support the development of methodologies.
    • Conducting ad-hoc research projects to support business objectives.
  • Market Research:
    • Attendance at trade events to stay updated on industry trends.
    • Monitoring of new product launches for FMCGs through various online tools such as social media, e-commerce, and trade websites.
    • Research of relevant online and print information to identify potential new products.
    • Creation of 'shopping lists' of new products to support the Field Associate network.
  • Methodology Continuous Improvement:
    • Contribution to the development and refinement of methodologies for data collection, analysis, and reporting.
    • Ensurance of consistency and accuracy in data collection processes.
Key Qualifications
  • Bachelor's degree in Marketing, Business, or related field with 1-2 years of corporate experience.
  • Background or experience in desk research.
  • Excellent written and verbal English communication skills.
  • Attention to detail and the ability to work accurately and efficiently.
  • Proficiency in utilizing online tools (news feeds, blogs, social media).
  • Flexibility to adapt to changing priorities and deadlines.
  • Team-oriented individual with the ability to work independently.
  • Comfortable with phone and face-to-face communication.
  • Flexible schedule with the ability to travel overseas as needed.
We Offer
  • A culture that supports true collaboration whilst embracing remote working.
  • Flexi-time start and end times.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they've learned.
  • Social events, both within the department and across the company.
  • Home office IT equipment allowance.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Mental health and wellbeing support via Modern Health App.
  • Beautifully designed offices to foster collaboration and fun.

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