Product Marketing Lead

17 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time
Role Overview

We are seeking a highly skilled Product Marketing Lead to join our team in Malaysia. The successful candidate will be responsible for leading product verticals in driving sustainable business growth through developing long-term growth strategies and short-term impactful customer acquisition campaigns.

In this role, you will manage end-to-end marketing campaigns and support new customer acquisition. You will work closely with the marketing, commercial, and product teams to ensure achievement of revenue targets for assigned verticals or products.

The ideal candidate will have a strong understanding of media mix, digital marketing, and CRM concepts, as well as excellent analytical skills and the ability to adapt quickly to a fast-paced start-up environment.

Key Responsibilities
  • Develop and execute go-to-market strategies to acquire new customers and applications or purchases
  • Manage campaign & project timelines and provide regular reporting on performance, budget spend, and ROI
  • Brief & collaborate with content and creative teams and/or external agencies for development of advertising and copy
  • Main point of contact and manage overall project/campaign marketing budget


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