Cloud Product Marketing Strategist
3 days ago
Robert Walters is a leading player in the technology sector, known for their innovative solutions that drive growth and engagement. We are seeking a highly motivated and experienced Cloud Product Marketing Strategist to join our team.
About the Role:This pivotal role will focus on developing comprehensive product marketing strategies that drive adoption, engagement, and growth of our cloud technology solutions. You will craft compelling product positioning and messaging that resonates with target customers, leveraging your expertise in market research and analysis.
You will play a crucial role in driving the success of our cloud solutions, working closely with our sales team to provide them with essential tools such as product training, sales decks, and key messaging. Your ability to manage relationships with key technology partners will also be instrumental in driving joint marketing efforts and expanding our customer base.
- Develop and execute Go-To-Market strategies for new product launches and feature updates
- Craft clear, compelling product positioning and messaging that differentiates our products in the market
- Conduct market research to understand customer needs, industry trends, and competitive landscape
- Develop buyer personas, customer journey maps, and engagement strategies to align product offerings with customer needs
- Collaborate with the content team to create product marketing materials
- Provide the sales team with product training, sales decks, and key messaging to help them effectively position products and close deals
We are looking for an experienced Product Growth Manager Cloud Solutions who has a proven track record of launching successful marketing campaigns for tech products and managing relationships with technology partners. You should have a strong understanding of B2B marketing strategies, competitive analysis, and market research. Proficiency in marketing automation tools, CRM, and analytics platforms is also required.
- Bachelor's degree in Marketing, Business, Computer Science or related field
- 5+ years of experience in product marketing or product management within the tech industry
- Proven track record of launching successful marketing campaigns for tech products
- Experience in managing relationships with technology partners
- Strong understanding of B2B marketing strategies, competitive analysis, and market research
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