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Retail Branding Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Berhad Full time

We are looking for a Retail Branding Strategist to join our team at Hong Leong Bank Berhad. As a key member of the organization, you will play a vital role in shaping the future of retail banking.

About the Role

As a Retail Branding Strategist, you will be responsible for developing and implementing comprehensive retail branding strategies that align with the bank's brand identity, vision, and business objectives. You will work closely with cross-functional teams to ensure brand consistency across evolving branch formats, using visual merchandising and digital technology to create a progressive and dynamic customer-centric bank branch.

You will lead the development of innovative design concepts for modern branch designs and experiences, translating abstract ideas into concrete design solutions that enhance the customer experience and reinforce the bank's brand identity. Your expertise in project execution and risk management will be essential in delivering exceptional results.

The ideal candidate will possess a Bachelor's Degree in Design, Architecture, Marketing, or a related field, and have more than 3 years of working experience in retail branding, merchandising, or interior design. Experience in medium to large-scale retail transformation projects is an added advantage.