Anime Fan Engagement Manager

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Kasagi Labo Full time
Job Description
  • Product Marketing Planning & Execution: Develop and execute comprehensive go-to-market plans for platform features and updates, create compelling value propositions and messaging frameworks that resonate with anime fans globally.
  • Market & User Research: Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns, monitor competitive landscape and identify market opportunities.
  • Growth & User Acquisition: Develop and optimize user acquisition strategies across multiple channels, partner with digital marketing teams to create effective paid and organic campaigns.
  • Cross-functional Collaboration: Work closely with product teams to ensure marketing alignment with product roadmap, collaborate with data analytics team to measure and optimize marketing initiatives.


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