Digital Marketing Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Businesslist Full time
Job Title: SEO/SEM Expert

We are seeking a highly skilled SEO/SEM expert to join our team at Businesslist. As an SEO/SEM expert, you will be responsible for managing all search engine optimization and marketing activities.

Key Responsibilities:

  1. Develop and implement effective local SEO strategies to enhance our online presence.
  2. Research and implement search engine optimization recommendations, optimizing copy and landing pages for search engine marketing.
  3. Perform ongoing keyword research and analysis, expansion, and optimization for the local market.
  4. Monitor and report on SEO performance metrics.
  5. Stay updated with industry trends and best practices in SEO.
  6. Work with content creators, editorial teams, and marketing teams to drive SEO in content creation and programming.
  7. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  8. Manage campaign expenses, staying within budget, estimating monthly costs, and reconciling discrepancies.
  9. Execute tests, collect and analyze data and results, identify trends, and insights to achieve maximum ROI in paid search campaigns.
  10. Track, report, and analyze website analytics and PPC initiatives and campaigns.

Requirements:

  1. Proven experience as a local SEO specialist or similar role.
  2. In-depth knowledge of SEO tools and techniques (e.g., Moz, SEMrush, Google Analytics).
  3. Strong analytical skills and the ability to interpret data and trends.
  4. Excellent communication and interpersonal skills.
  5. Solid understanding of performance marketing, conversion, and online customer acquisition.
  6. Knowledge of ranking factors and search engine algorithms.
  7. Up-to-date with the latest trends and best practices in SEO and SEM.


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