Senior Brand Marketing Manager

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Glanbia Performance Nutrition (GPN) Full time

Glanbia Performance Nutrition (GPN) is a leading global sports nutrition company. We inspire people to achieve their performance goals through our premium sports nutrition brands.

The Senior Brand Marketing Manager will play a key role in developing and executing marketing strategies that drive business growth and brand awareness across Southeast Asia.

Key responsibilities include:

  • Developing annual brand plans aligned with regional guidance
  • Supporting new product launches and campaigns with impactful marketing activations
  • Identifying and leveraging athletes and influencers to build relatable stories and enhance consumer connection to the brand
  • Leading social media management to grow follower base and drive engagement
  • Partnering with commercial teams to drive point of sale initiatives
  • Ensuring timely execution of campaigns, working closely with agencies as needed

Beyond these responsibilities, the ideal candidate will possess a deep understanding of the sports nutrition industry, exceptional marketing skills, and the ability to lead cross-functional teams. A strong passion for innovation, entrepreneurship, and problem-solving is essential for success in this role.



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