Data-Driven Marketing Specialist

7 days ago


Petaling Jaya, Selangor, Malaysia TheBlackSheep Full time
Job Overview:
TheBlackSheep is seeking a highly skilled CRM Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for managing and optimizing customer relationship strategies using Salesforce Marketing Cloud. Your expertise in CRM and data-driven marketing will enable you to develop and implement strategies that align with our business objectives. We are looking for a skilled professional who can collaborate with our cross-functional teams to drive results.

Key Responsibilities:
  • CRM Strategy Development:
    • Create and implement CRM strategies that drive customer engagement and revenue growth.
    • Work closely with the market & brand team to define customer segmentation and personalize marketing communications.
  • Data-Driven Marketing:
    • Design, execute, and measure multi-channel marketing campaigns using Salesforce Marketing Cloud.
    • Monitor campaign performance metrics and provide recommendations for optimization.
  • Cross-Functional Collaboration:
    • Collaborate with the marketing, sales, and customer service teams to ensure alignment of CRM initiatives with overall business goals.
Requirements:
  • Diploma or bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience as a CRM Marketing or similar role.
  • Expertise in Salesforce Marketing Cloud, including campaign creation, journey builder, and data management.
  • Advanced proficiency in data management, including data manipulation, analysis, and reporting.
  • Strong analytical skills and the ability to translate data into actionable insights.


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