Digital Content Strategist

20 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia Purple Cane Holdings Sdn Bhd Full time
Job Description

We are seeking a highly creative and organized Digital Marketing Specialist to join our team at Purple Cane Holdings Sdn Bhd. As a key member of our marketing team, you will be responsible for developing and implementing digital media strategies that align with our brand messaging and marketing goals.

Key Responsibilities:

  • Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns.
  • Generate innovative ideas that translate brand strategy into engaging visuals and videos for social media, website, and digital ads.
  • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
  • Research audience trends and competitor content to guide content strategies and improve creative direction.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
  • 3+ years of experience in digital content creation, media production, or a related role.
  • Fresh Graduates are welcome to apply.
  • Able to communicate in English, Bahasa Malaysia, and Mandarin (Mandarin is a must).
  • Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
  • Strong understanding of digital media strategy, branding, and storytelling techniques.
  • Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
  • Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.


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