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Marketing Communications Director

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Reading Full time

About Us

Love, Bonito is a trailblazing digital-first company empowering the everyday Asian woman and inspiring self-confidence. As Southeast Asia's leading womenswear brand, headquartered in Singapore, we have an extensive presence across Hong Kong SAR China, Indonesia, Malaysia, and a retail franchise in Cambodia.

We're dedicated to being the most thoughtful brand globally for the Asian female consumer, focusing on products, community, and experiences. With over 65% female representation in leadership roles, we're proud of our inclusive culture.

As a key member of our dynamic team, you'll be part of a journey that combines innovative marketing strategies with user-centric approaches. Your expertise will help us amplify our brand narrative in Malaysia, resonating with our target audience and cementing Love, Bonito's position as a top-of-mind brand.

The Opportunity

You'll collaborate with our Malaysia Marketing Manager to design and execute impactful campaigns across various channels, including retail marketing events, influencer marketing, and digital platforms. Our goal is to captivate our audience, drive engagement, and foster a loyal community.

Key Responsibilities:

  • Campaign Strategy

    • Develop and execute compelling brand-led campaigns that drive awareness, generate website traffic, build engagement, and spark customer acquisition.

  • Performance Monitoring

    • Regularly analyze campaign performance, identifying areas for improvement and implementing data-driven decisions.

  • Market Intelligence

    • Stay informed about market trends, consumer behavior, and social issues to inform marketing strategies.

  • Cross-Functional Collaboration

    • Promote effective communication and collaboration with cross-functional stakeholders to drive creative solutions and ensure seamless execution.