Senior Public Relations Specialist
2 days ago
At Trip.com Group, we are seeking a highly skilled Senior Public Relations Specialist to join our team in Malaysia. As a key member of our communications department, you will play a vital role in developing and executing PR communications strategies to increase group brand awareness.
About UsWe are a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. With over 30,000 employees scattered across 30 countries, we strive to expand our global markets and aim to be the world's leading and most trusted family of online travel brands.
Job DescriptionThe successful candidate will have at least 8 years of experience in Public Relations, Integrated Communications or Journalism. They must have a proven track record in securing global coverage and executing PR campaigns/activities.
Key Responsibilities:- Develop, define and execute PR communications strategies in consultation with respective stakeholders and business partners.
- Formulate a holistic and strategic communication framework that is aligned with the Group's overarching global strategy.
- Propose and/or collaborate with other teams to implement creative PR campaigns and secure coverage beyond our products and services.
- Identify opportunities for media placements, executive interviews, PR events and partnerships with the overall aim of growing brand awareness among target audiences.
- Minimum 8 years of Public Relations, Integrated Communications or Journalism experience.
- Proven track record in securing global coverage and executing PR campaigns/activities.
- Strong network of contacts and relationships with local and global media required.
- Experience of managing PR activities in the local market.
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