Digital Media Strategist

5 days ago


Petaling Jaya, Selangor, Malaysia Independent Consultant Full time

About the Role:

This mid-senior level position requires a skilled Ad Optimization Specialist to drive digital media strategy, execution, and performance optimization across Asia.

The successful candidate will have experience in digital media buying, performance marketing, and campaign execution, with a focus on ROAS optimization.

Key Qualifications:

  1. Minimum 5+ years of experience in digital media buying, performance marketing, and campaign execution.
  2. Experience working in a media agency or digital platform partner (Meta, TikTok, Google) is highly preferred.
  3. Proven expertise in paid media execution with deep knowledge of Google Ads, Meta Business Manager, TikTok Ads, SEO, SEM, and CRM platforms.
  4. Strong technical understanding of performance marketing, ad buying, and audience targeting strategies.
  5. Ability to manage digital ad budgets and optimize investments for maximum efficiency.
  6. Demonstrated experience in optimizing media campaigns based on real-time performance data.
  7. Excellent stakeholder management skills, with the ability to influence brand teams, agencies, and media platform partners.
  8. Deep understanding of regional media landscapes in Southeast Asia or North Asia.
  9. Fluent in English. Mandarin or Cantonese is a strong advantage for the North Asia role.


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