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Brand Engagement Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Purplecane Full time
Brand Engagement Manager

We are seeking a skilled Brand Engagement Manager to help us build a strong, recognizable brand presence through digital media.

This role involves collaborating with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.

  • Develop innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
  • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
  • Research audience trends and competitor content to guide content strategies and improve creative direction.
  • Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads).
  • Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
  • Stay updated with trends in design and video editing to keep content fresh and relevant.
  • Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
  • Collaborate with the brand and marketing teams to build a strong, recognizable brand presence through digital media.
  • Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
  • Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
  • Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.