Marketing Strategy Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia ShopBack Full time

About ShopBack

At ShopBack, we're revolutionizing shopping by helping advertisers market more cost-effectively while making every purchase more rewarding for shoppers. Our mission is to empower 45 million shoppers across 12 markets with a seamless shopping experience.

As the Regional Online Marketing team plays a pivotal role in designing and implementing online media strategies, you will work closely with local teams and regional stakeholders to foster strong partnerships. This ensures seamless coordination and execution of marketing initiatives across countries.

Your Key Responsibilities
  • Manage and be responsible for the performance of all relevant online marketing channels, including Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
  • Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
  • Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  • Growth hacking through constant testing to discover new marketing opportunities.
Requirements
  • Bachelor's degree in marketing, business, or relevant experience.
  • 3+ years of hands-on experience in online paid media for APP and Web products.
  • Proven track record of driving significant growth with marketing efficiency.
  • Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
  • Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
  • Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
  • Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
  • Self-starter with the ability to work independently, owning the problem and developing the solution.
  • Prior experience with SEO is a plus.
What You'll Love About ShopBack

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

With career progression paths and opportunities to take on greater challenges that help you realise your ambitions, competitive compensation based on your performance, and a candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day, ShopBack offers an exciting opportunity for those who want to make a difference.

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