Pet Food Business Development Director

3 days ago

Seri Kembangan, Selangor, Malaysia Addiction Pet Foods Full time
Business Development Opportunity

We are seeking an experienced Growth Manager to join our team at Addiction Pet Foods, driving both organic and new-channel growth across our portfolio of pet food products.

About the Role

This pivotal position reports directly to the CEO and is responsible for translating market insights into actionable growth tactics. You will manage cross-functional projects, ensuring we maximize market opportunities, innovate effectively, and meet ambitious sales targets.

Main Responsibilities
  • Growth Strategy & Execution:
    • Market Analysis: Conduct ongoing research into market trends, competitive landscapes, and consumer behavior to identify new growth opportunities.
    • Channel Development: Strategize and execute initiatives for e-commerce, retail, and trade channels.
    • Product Positioning: Collaborate with Product Management and Marketing to refine messaging, packaging, and product line strategies for better market fit.
  • Cross-Functional Collaboration:
    • Marketing Alignment: Work closely with the Brand, Performance Marketing, E-commerce, and Trade Marketing teams to develop integrated campaigns that drive acquisition and retention.
    • New Product Development: Partner with the Product Manager and R&D to ensure that new product launches are set up for success with data-driven insights and clear go-to-market strategies.
    • Sales Coordination: Liaise with sales teams to ensure consistent messaging and support for key retailers and distribution partners.
  • Data Analysis & Reporting:
    • KPIs & Metrics: Define and track key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and revenue growth.
    • Business Intelligence: Work with the finance/analytics teams to generate dashboards that measure campaign performance, product sales, and overall ROI.
    • Continuous Improvement: Use a test-and-learn approach to refine strategies, pivoting quickly based on data insights.
  • Growth Experiments & Innovation:
    • A/B Testing: Implement and manage growth experiments in digital marketing, pricing, packaging, and more to test hypotheses and quickly scale successful initiatives.
    • Emerging Channels: Explore and propose new opportunities (e.g., subscription services, partnerships, international expansion) that align with the overall business strategy.
    • Feedback Loop: Gather customer and stakeholder feedback to improve product-market fit and market penetration.
  • Leadership & Team Development:
    • Mentorship: Provide guidance to junior team members or cross-functional partners on growth best practices, data interpretation, and project management.
    • Stakeholder Communication: Present findings, recommendations, and progress updates to executive leadership and relevant teams to secure buy-in and resources.
    Qualifications & Experience
    • Education: Bachelor's degree in Business, Marketing, Economics, or a related field. MBA or other advanced degrees are a plus.
    • Professional Background: 5+ years of experience in a growth or business development role, preferably in the consumer goods sector. Exposure to or experience in the pet industry is highly desirable but not mandatory.
    • Analytical Skills: Proficiency in data analysis tools (Excel, BI dashboards, or similar), and a proven ability to interpret data to drive strategic decisions.
    • Marketing Acumen: Familiarity with digital marketing channels (SEO, PPC, social, email), e-commerce platforms, and knowledge of brand-building fundamentals.
    • Project Management: Demonstrated ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
    • Soft Skills: Excellent communication, negotiation, and presentation skills; strong stakeholder management experience.
    Personal Attributes
    • Strategic & Hands-On: Capable of seeing the big picture while also executing detailed initiatives.
    • Data-Driven & Curious: Insatiable appetite for learning from data and quickly iterating to maximize impact.
    • Collaborative: Skilled at working cross-functionally, influencing without direct authority, and building consensus.
    • Results-Oriented: Driven to meet and exceed ambitious goals, with a track record of success in scaling businesses or product lines.
    Working Conditions & Benefits
    • Travel: Occasional travel to meet with retail partners, attend trade shows, or collaborate with international offices (if relevant).
    • Compensation: Competitive salary plus performance-based incentives/bonuses.
    • Culture: Join a team of pet enthusiasts who are dedicated to innovation, excellence, and creating the very best products for our four-legged family members.

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