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Digital Media Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hiredly X Full time

Hiredly X seeks an experienced Digital Media Strategist to lead our social media strategy, drive engagement, and grow our online presence. This role blends creativity and strategy, helping build a vibrant online community while monitoring trends.

Key Responsibilities
  1. Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals, including identifying target audiences and creating engaging content.
  2. Content Creation: Create and curate high-quality content (text, images, videos) for various social media platforms, including Instagram, to effectively communicate brand messages.
  3. Community Management: Engage with followers, respond to comments and messages, and build a strong online community by fostering relationships and providing exceptional customer service.
  4. Analytics and Reporting: Monitor and analyze social media performance using analytics tools, generate reports on key metrics, and use insights to optimize strategies for maximum ROI.
  5. Advertising: Plan and execute paid social media advertising campaigns, manage budgets, and optimize spend for maximum ROI.
  6. Collaboration: Work closely with marketing, design, and content teams to ensure cohesive branding and messaging across all channels.
  7. Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, innovate, and experiment with new features and platforms.
  8. Crisis Management: Handle any social media crises and develop communication plans to address issues effectively.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven 3-5 years of experience as a Social Media Manager or similar role.
  • Strong understanding of social media platforms, analytics tools, and trends.
  • Good knowledge of skincare products is an advantage.
  • Strong organizational and multitasking skills.
  • Familiarity with graphic design and video editing tools.
  • Experience with social media advertising and campaign management.
  • Ability to work independently and as part of a team.
  • Able to commence within a short notice period.