Assistant Brand Activation Manager

2 weeks ago


Petaling Jaya, Selangor, Malaysia PepsiCo Full time

About the Company

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  • PepsiCo is a global food and beverage leader dedicated to delivering sustainable growth and making a positive impact on society.">

Key Responsibilities

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  • Develop and execute strategic trade marketing plans that drive sales growth and brand awareness.">
  • Collaborate with cross-functional teams to develop and implement comprehensive trade marketing strategies.">
  • Work closely with agency partners to design and deploy effective point-of-sale materials that communicate key brand messaging and drive shopper engagement.">
  • Lead in-store activation management, including sampling and consumer engagement initiatives, to deliver memorable brand experiences.">
  • Manage vendor relationships and negotiations to secure optimal pricing and scope for marketing initiatives.">

About You

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  • A bachelor's degree in a relevant field, such as business administration or marketing.">
  • Minimum 5 years of experience in trade marketing and/or sales operations within the FMCG or related industry.">
  • Proven expertise in project management, stakeholder management, and data analysis, with a focus on driving business outcomes.">
  • Excellent written and verbal communication skills, with the ability to inspire and influence stakeholders at all levels.">


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