Performance Optimization Specialist

4 days ago


Subang Jaya, Selangor, Malaysia OmnicomMediaGroup Full time
Job Description

We are seeking a highly skilled Performance Optimization Specialist to join our team at Omnicom Media Group. As a key member of our digital advertising team, you will be responsible for managing programmatic campaigns, optimizing performance in real-time, and working closely with agencies to meet client goals.

Key Responsibilities:
  1. Campaign Management:
  • Operational: Set up campaigns following trading desk processes, including briefing platforms, creative uploads, and strategy setup.
  • Optimization: Monitor campaign metrics and optimize towards client goals and KPIs.
  • Reporting and analytics: Update the media planning team on campaign delivery, make decisions, and recommendations.
Delivery Management:
  • End-to-end campaign management and delivery management.
  • Comply with campaign pacing and delivery insights.
  • Troubleshoot basic technical issues.
Optimization Insights:
  • Understand optimization insights and make continuous recommendations to post-campaign reports.
  • Owning daily operations and mastering trading-related technologies, including DSPs, 3rd party ad servers, and PMP/PG related tasks.
Requirements:
  • Minimum 1-2 years' experience in Ad Operations, with experience across Display, Mobile, Video & Social (Google Ads, Meta, LinkedIn, TikTok, Twitter, and other biddable platforms).
  • 1-2 years practical experience in at least one or more of the following DSPs (DV360, The Trade Desk, etc.) with demonstrated capability to manage the platforms and run campaigns autonomously.
  • Bachelor's degree or equivalent in a related field.
  • Understanding of differences between awareness & conversion/lead-based campaign delivery to meet advertiser performance metrics.
  • Experience in one of the top rich media/ad server trafficking systems (DoubleClick, Atlas, PointRoll, Eyeblaster, etc.).
  • Proficient in Microsoft Office; Excel.
  • Experience with Google Analytics/Data Studio reporting systems is preferred but not required.
Skills:
  • Google Ads
  • Facebook Advertising
  • Google Analytics
  • Twitter Advertising
  • TikTok Marketing
  • DoubleClick Digital Marketing
Company Benefits:
  • Take a day off to celebrate your birthday
  • Company laptop will be provided
  • Hybrid & flexible working arrangements
  • Food & beverages provided in our pantries
Experience Level:

0 - 2 Years of Experience (Junior Executive)

Job Specialisation:

Advertising & Branding, Digital Marketing

Company Profile:

As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are comprised of full-service media networks OMD, PHD, and Hearts & Science, as well as specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.



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