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Email Marketing and Automation Expert
3 weeks ago
We are looking for a highly motivated and experienced Digital Marketing Campaign Specialist to lead the development of our email marketing strategy. As an EDM Specialist, you will be responsible for crafting engaging email campaigns that drive results.
About the Role:In this role, you will have the opportunity to work with our cross-functional teams to develop and execute email marketing campaigns that meet our business objectives.
Key Responsibilities:- Plan, create, and execute email marketing campaigns across various regional markets and brands.
- Develop mobile-responsive HTML email templates from approved design mockups, ensuring they are user and mobile-friendly.
- Maintain clean email lists by understanding and performing proper list hygiene practices.
- Conduct customer segmentation and create personalized targeting strategies.
- Schedule and monitor email campaigns to optimize deliverability and engagement rates.