Content Writer

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Upscale Sdn Bhd Full time
Job Title: Content Writer

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

The primary responsibility of this role is to create engaging content for iProperty.com.my owned channels, encompassing the website and social media platforms. Key daily tasks include researching, planning, producing, monitoring, and reporting content performance.

Key Accountabilities
  • Create high-quality content that provides in-depth information on the legal, financial, and investing aspects of real estate while staying updated with current issues in the property market and consulting experts/contacts where necessary.
  • Collaborate closely with external contributors and the in-house data team to produce content that drives audience growth for the following owned channels:
    • www.iproperty.com.my/news
    • www.iproperty.com.my/guides
  • Manage deadlines effectively and work closely with the Content Manager and SEO Manager.
  • Sub-editing (validate and fact-check information before a story is published) and proofreading as needed.
  • Incorporate SEO best practices including but not limited to keyword research, PAA research, incorporating tags, linking, and reoptimizing articles.
  • Research topics relevant to iProperty.com.my's audience and deliver in various content formats, including but not limited to web articles, infographics, quizzes, etc.
  • Source relevant images to accompany editorial content.
  • Responsible for content distribution on platforms such as Facebook, Instagram, EDM, and similar.
  • Frequently monitor the performance of published content.
  • Monitor related industries and competitors' activities in content.
  • Assist the Content Manager in finding storytelling opportunities in press releases and relevant news pieces from partners, clients, and news outlets.
  • Tackle assignments with daily directions from the Content Manager, including general administrative tasks.
Qualification and Experience
  • A university degree in English, Journalism, Communications, Marketing, or a related discipline.
  • 1 – 2 years of experience in writing.
  • A plus if the candidate has:
    • written for blogs or online publishers before
    • used Facebook and similar platforms for content distribution
    Skills and Knowledge
    • Experience in persuasive writing, storytelling, and informative writing.
    • Excellent communication and writing skills in English, preferably with a focus on digital content. It is a plus if he or she can communicate and write in Malay or Chinese.
    • Good computer literacy and knowledge of Microsoft Office products.
    • Familiarity with WordPress – Content Management System.
    • Ability to solve problems independently under time constraints.
    • Basic understanding of SEO – knowledge of how to research new keywords/phrases and optimize web articles to drive search/organic traffic.
    • Passionate about effective content marketing with some knowledge in Social Media and Digital Media.
    • Strong attention to detail.
    • Ability to openly collaborate, verbally communicate, and accept constructive feedback.
    • Ability to understand our products and customers'/consumers' needs and translate that knowledge into content that resonates with our audience.
    • Strong desire to grow and learn, both professionally and personally, in ways that will enhance job performance.


    iProperty.com.my requires a highly skilled content writer who is well-versed in creating high-quality content that resonates with their target audience.

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