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Marketing Communications Specialist

3 weeks ago

Penang, Malaysia Blue Legal Full time
Marketing Communications Specialist

About Blue Legal:

A leading full-service law firm is seeking an experienced Marketing Communications Specialist to join their team based in Bristol.

Job Overview:

This role will focus on supporting the firm's digital marketing strategy and product development. Key responsibilities include ensuring consistency in branding across all digital channels, collaborating with marketing agencies, and analyzing campaign data.

Main Tasks:

  • Develop and implement GDPR compliance procedures for the website and digital communications.
  • Manage relationships with external marketing agencies and consultants.
  • Analyze campaign performance using data studio and source reporting.
  • Enhance brand image through cohesive digital communication strategies.
  • Evaluate campaign success and identify areas for improvement.

Necessary Skills:

  • Strong background in content management systems (CMS) such as WordPress or Joomla.
  • Experience with the Google suite (AdWords, Data Studio, Tag Manager, Sales fusion, My Business).
  • Proficient in CRM software (Infor).
  • Prior experience with creating engaging podcasts.
  • Familiarity with managing marketing budgets.