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Digital Marketing Strategist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia 2X Full time

At 2X, we're a world-class team of marketing strategists, developers, analysts, designers, and writers who work together to drive growth through innovative campaigns.

Digital Campaign Manager

We value personal and professional growth, hiring only those passionate about their work. Our collaborative environment fosters collaboration, mutual respect, and work-life balance.

Our revenue, employees, and client base are expanding rapidly, doubling every 4-6 months. We work with industry leaders and multimillion-dollar companies, delivering tens of millions in pipeline and thousands of qualified leads.

The Digital Campaign Manager oversees the entire campaign plan, including email, digital advertising, nurture campaigns, ABM campaigns, and more. This role requires effective communication with clients and internal teams to align campaign initiatives with client goals.

Besides that, you'll need to be firm and respectful in following up with the team on tasks to ensure the campaign timeline isn't affected.

Key Responsibilities
  • Identify and prioritize target segments based on demographics, firmographic, and intent data.
  • Build and manage B2B marketing campaign plans, considering segment prioritization, budget, relevant channels, and urgency of timeline.
  • Create forecasts of multiple campaign results based on different performance scenarios.
  • Lead a campaign team to build and execute activities according to plan, troubleshooting and adjusting accordingly.
  • Lead campaign optimization, experimentation, and continuous improvement programs.
  • Manage reporting of weekly campaign activity updates, monthly campaign impact, and analysis.
Requirements
  • Bachelor's degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.
  • 5+ years of overall working experience in marketing or business management related roles.
  • Minimum 1 year experience in roles involving planning, optimization, and continuous improvement.
  • Strong command of English and comfortable with client-facing meetings with stakeholders from the US.
  • Excellent writing, communication, and presentation skills.
  • Prior experience in B2B marketing is advantageous.