Trade Marketing Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia PEOPLE PROFILERS Full time

Kuala Lumpur is a major hub for international trade and business. This role will be responsible for executing the B2B marketing strategy to grow brand awareness and generate quality sales leads across Southeast Asia.

Job Description:
  1. Execute localized B2B marketing programs to drive brand awareness and sales partnerships across varied channels (CRM, social, training and owned channels) to animate the product offerings.
  2. Drive impactful effective and targeted marketing programs to support the SEA sales teams.
  3. Develop and update MICE communication materials to better market the Resorts.
  4. Manage creative lead generation campaigns to nurture current pool of Travel Agent partners and MICE clients, and gain new prospects during business rebound.
  5. Animate our Club Med portal and make sure the information is always updated.

This role reports to the Southeast Asia Marketing Director and will be based in Kuala Lumpur. The ideal candidate should have strong marketing skills and experience working with Trade and MICE partners.

Required Skills:

Lead Generation, Brand Awareness, Marketing Strategy, Partnerships, Travel Optimization, Campaigns, Analytics, Strategy, Materials, Marketing, Business Communication, Sales, Training.



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