Digital Marketing Expert

3 days ago


Petaling Jaya, Selangor, Malaysia SENLIN TEA 森林子 Full time
Key Job Details:

We are seeking an experienced Marketing Executive to join our team at SENLIN TEA 森林子. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive brand awareness, engagement, and conversion.

Responsibilities:

  1. Developing Comprehensive Marketing Strategies: Develop and implement comprehensive marketing strategies that align with the company's objectives, focusing on building strong brand equity and driving business growth.
  2. Executing Digital and Traditional Marketing Campaigns: Plan and execute digital and traditional marketing campaigns, leveraging data-driven insights to optimize results and maximize ROI.
  3. Creating Engaging Marketing Content: Oversee the creation of marketing content that engages audience segments and leads to measurable action, including social media posts, blogs, press releases, and email newsletters.
  4. Conducting Market Analysis: Conduct market research to gain valuable insights into consumer requirements, habits, and trends, informing strategic decisions and optimizing marketing efforts.
  5. Collaborating with Teams: Collaborate with internal teams and external agencies to ensure that marketing goals are aligned with business objectives and executed effectively, promoting cross-functional collaboration and communication.
  6. Managing the Marketing Spend: Allocate funds wisely to maximize return on investment and drive business outcomes.
  7. Monitoring Campaign Performance: Utilize analytics tools to track campaign performance and ROI, providing regular reports to senior management and adjusting strategies as necessary to achieve optimal results.
  8. Maintaining Brand Authenticity: Ensure that all marketing activities feel authentic and true to the company's brand voice and vision, maintaining consistency across all touchpoints and channels.

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